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UPDATE! Health Care Options 2014:

Nov. 7, 2:30-5:30pm, UW-Fox Valley: Join us for a free enrollment training followed by the public forum at 7:00pm. WIPPS, Dept. of Health Services, and Covering Kids & Families will host a FREE training on enrolling in the new health insurance marketplace. Open to the public, all are welcome.



With the historic and controversial launch of the Federal Health Insurance Marketplace on October 1, 2013, what successes have been seen in Wisconsin during the first six weeks of enrollment?  What challenges remain? 

It’s Here: The Federal Health Insurance Marketplace in Wisconsin, will educate the public about the impact of the new program in our state by bringing together a variety of experts, practitioners, and policy-makers to assess the progress in implementing the Federally Facilitated Marketplace (FFM), identifying early wins and highlighting obstacles and problems that require corrective action in Wisconsin.

The November conference will feature a free public event on the evening of November 7 and a day-long professional conference on November 8.

For More Information on the Issues >>

1. Enrollment and Retention  
The November conference will provide an opportunity for people from different Regional Enrollment Networks and interested groups from across the state to meet face to face and discuss best practices and possible deficits or challenges, and to revise plans accordingly. The conference will also provide a space to assess how well networks are connecting to national and state enrollment efforts, county government and social services infrastructure, and diverse populations including Hmong, Latino, African American, Native American, low income, and urban and rural communities.

2. Impact on Business
The conference will feature insurance/health plan leaders who will provide information about representative plans available in Wisconsin. Financial planning experts and business advisors will lead discussions on choices involving private health insurance, the FFM, or opting out entirely, while taking into account employer contribution options, requirements/regulations, the SHOP exchange, tax credits or penalties, and employee relations. The event will provide opportunities to discuss other employer concerns such as how to effectively communicate changes with employees, Cadillac Tax, community ratings, and other topics important to the business community.

This conference is a follow-up to a conference held by WIPPS in June, Preparing for the Federal Health Insurance Marketplace: A View from Wisconsin, which brought together a diverse group of participants  and addressed the need for education and collaboration about the Federal Health Insurance Marketplace and Medicaid changes in Wisconsin.


Speakers & Panelists

Marty Anderson, Director of Marketing-Consumer Products-Security Health Plan

Jose Araujo, Program Director-Partners for Community Development, Navigator

Kerry Arent, Sr. Vice President of Human Resources-Appvion

Molly Bandt, Program Director-Covering Kids & Families

Tim Bartholow, Chief Medical Officer-Wisconsin Medical Society

Steve Brenton, President-Wisconsin Hospital Association

Timothy Byrne, Vice President/Partner-M3 Insurance

Todd Catlin, Owner-Transition Health Benefits

Lori Compas, Executive Director-Wisconsin Business Alliance

Brett Davis, Medicaid Director-Wisconsin Department of Health Services

Robert DeVita, CEO-Common Ground Healthcare Cooperative

Corina Norrbom, MD, Fellow-Wisconsin Institute For Public Policy and Service and Conference Organizer

Merton Finkler, John R. Kimberley Distinguished Professor in the Economic System-Lawrence University

Donna Friedsam, Health Policy Director-UW Population Health Institute

Jonathon Gruber, Professor of Economics-MIT

Kristine Hackbarth-Horn, VP People and Culture-Goodwill Industries NCW

Bill Hanna, Director of Area Administration-Wisconsin Department of Health Services

Chris Hanson, President-Hanson Benefits, Inc.

Joseph Harris, Assistant Professor of Sociology-Boston University

Mark Harris, County Executive, Winnebago County

Kevin Hayden, CEO-Group Health Cooperative

AyLee Her, Outreach and Enrollment Specialist-CAC, Bridge Clinic

Carol Koby, Executive Producer/Host "All About Living" Radio-Midwest Family Broadcasting

Terri Lillesand, CPA/Shareholder-Schenck SC

Joel Lingenhag, Director, Commercial Business Strategy-Network Health

Bret McKitrick, HR Consultant-Associated Financial Group

John Meurer, Professor and Director of Institute for Health and Society-Medical College of Wisconsin

Thomas Nelson, County Executive-Outagamie County

Greg Nycz, Executive Director-Family Health Center of Marshfield, Inc.

Lisa Olson, Director of Policy and Programming-Wisconsin Primary Health Care Association

Liz Perry, Regional Manager-Enroll America

Robert Peterson Jr, Executive Director/Public Interest Attorney-ABC for Health Care, Inc.

John Rathman, Deputy Director-Outagamie County Health and Human Services

Martin Rudd, Campus Executive Officer and Dean-University of Wisconsin-Fox Valley

Mary Ellen Schill, Employee Benefits Law-Ruder Ware

Lindsey Schwarz-Nichols, Western Region Enrollment Network-LaCrosse County Health & Human Services Dept.

Donovan Slack, Washington Correspondent-USA Today/Gannett Washington Bureau

Joy Tapper, Executive Director-Milwaukee Health Care Partnership

Mary Timmel, Midwest Outreach Manager-Small Business Majority

Pamela Utpadel, President-Universal Insurance Advisors

Steve Walters, Senior Producer-Wisconsin Eye

JP Wieske, Legislative Liason/Public Information-WI Office of the Commissioner of Insurance



Affinity Health System


Bellin Health

Community Foundation for the Fox Valley Region

United Way Fox Cities

Medical College of Wisconsin

Associated Financial Group

Aurora Health Care

M3 Insurance

Network Health

UW Population Health Institute

Wisconsin Health News

Wisconsin Hospital Association

Wisconsin Medical Society


Security Health Plan

Fox Cities Chamber of Commerce and Industry

Gannett Wisconsin Media

Red Shoes PR

UW-Fox Valley  



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