U.S. Workstories: Worker Attraction and Retention Project

According to survey research conducted by WIPPS Research Partners, an effective way to retain workers includes viewing inspiring video stories of employees. Short video stories showcase the values and character of employees and their workplace and positively place individuals in a work context. The WIPPS team helped U.S. Workstories develop an online tool to measure retention of workers based on their habits of viewing of such stories. Viewing video stories of co-workers significantly improved the likelihood of Marathon County employees reporting an intent to stay on the job compared to those who did not.