Metro Ride Transit Development Plan – Final Report

During 2021-2022, the Marathon County/Wausau Metropolitan Planning Organization contracted with RLS and Associates to conduct a comprehensive community transportation system analysis. The Transit Development Plan included a comprehensive evaluation of current Metro Ride service as well as market conditions for potential expansion. As part of the larger evaluation, RLS and Associated partnered with WIPPS Research Partners to conduct focus groups designed to get stakeholder and community input on their views of the current transit system. Three focus groups were conducted with a total of 13 representatives of local businesses and school districts; social, health, and human service organizations and community nonprofits; and community residents and transit users.

The full report of the Transit Development Plan, including the focus group findings, can be found here.